ABOUT
Raajesh D Saathi is an award-winning director who has crafted some of India’s most memorable brand films. From Shah Rukh Khan’s iconic Lux bathtub moment to Gillette’s Shavesutra and Bajaj V’s Cannes gold-winning Sons of Vikrant, his work has become part of our cultural conversation. The founder of Keroscene Filmz, he has collaborated with every major agency and brand in India, earning Cannes Lions, One Show, D&AD and Grand Effie honours. He wrote Main Hoon Na, the Shah Rukh Khan starrer that became one of Bollywood’s most beloved films. As a director, what truly sets him apart is his ability to transform commercial briefs into cinematic storytelling that stays with audiences.
FILMS BY CATEGORY
CRAFT AND VISION
Director
Directing films and commercials with a vision that blends cinematic craft with narratives that truly resonate.
Screenwriter
Writing with depth and impact, his stories stay with you, from memorable ads to the iconic Bollywood film Main Hoon Na.
Innovator
Integrating AI to push the boundaries of craft, exploring new creative territories and expanding what storytelling can be.
Social Impact
Partnering with the Isha Foundation and the Government of India, creating evocative films that drive change.
Blogs
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Behind the Scenes of Iconic Indian Ad Films
Some of the real stories of filmmaking live in the space between 'action' and 'cut.' Sometimes it's beautiful,
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25 Years of Crafting Unique Cinematic Language for Brands
In a world of fleeting reels and scrolling attention spans, a thirty-second story that can make you
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Artificial Intelligence & the evolving landscape of Filmmaking
Three decades in this industry, and I've never felt more like a student than I do today.
